Narrow search
Showing 1 - 3 of 3
Cover Image
How do influencers moderate purchase motives? : an application of S-O-R model to assess the effects of reviewers' rating on online purchase
Rana, Sudhir; Bag, Sudin; Ghosal, Indrajit; Prasad, Bikram - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1168-1197
Persistent link: https://www.econbiz.de/10014369758
Cover Image
Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic : evidence from a developing country
Aruldoss, Alex; Rana, Sudhir; Parayitam, Satyanarayana; … - In: Journal of marketing theory and practice : JMTP 32 (2024) 4, pp. 486-505
Persistent link: https://www.econbiz.de/10015190538
Cover Image
Leveraging gamification to enhance persuasive behaviour and streamline online product returns : an approach grounded in multiple case studies
Debadrita Panda; Raut, Sachin Kumar; Rana, Sudhir; Mad … - In: The journal of business & industrial marketing 39 (2024) 12, pp. 2684-2698
Persistent link: https://www.econbiz.de/10015205298