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~subject:"Online retailing"
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Online retailing
Consumer behaviour
21
Konsumentenverhalten
21
Online-Handel
8
Advertising effects
7
Beziehungsmarketing
7
Relationship marketing
7
Werbewirkung
7
Customer satisfaction
6
Internet marketing
6
Kundenzufriedenheit
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Online-Marketing
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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China
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Multichannel strategy
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Multikanalvertrieb
5
Advertising
4
Brand image
4
Markenimage
4
Werbung
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Omnichannel shopping
3
Patronage intention
3
Personality psychology
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Persönlichkeitspsychologie
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Sales promotion
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Service quality
3
Verkaufsförderung
3
Arousal
2
Betriebliche Wertschöpfung
2
Brand management
2
Continuance intention
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cost-efectiveness analysis
2
Dienstleistungsqualität
2
Einzelhandel
2
Globalisierung
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Chang, Yaping
5
Zhu, Dong Hong
4
Chang, Ya Ping
3
Geng, Lixiao
3
Deng, Zhong Zhun
1
Li, Jingwen
1
Li, Xinlan
1
Li, You
1
Liang, Shichang
1
Ning, Peng
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Sun, Hui
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Zhang, Zhi Jie
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Journal of retailing and consumer services
2
Baltic journal of management : BJM
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of service research
1
Psychology & marketing
1
The journal of services marketing
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ECONIS (ZBW)
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1
Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
Saved in:
2
Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Zhu, Dong Hong
;
Zhang, Zhi Jie
;
Chang, Ya Ping
;
Liang, …
- In:
International journal of hospitality management
77
(
2019
),
pp. 178-186
Persistent link: https://www.econbiz.de/10011988504
Saved in:
3
Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs
Zhu, Dong Hong
;
Deng, Zhong Zhun
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012238339
Saved in:
4
The negative effect of name : mentions of frontline service employee name reduce online review persuasiveness
Li, Xinlan
;
Zhu, Dong Hong
;
Chang, Yaping
- In:
Journal of service research
27
(
2024
)
4
,
pp. 636-652
Persistent link: https://www.econbiz.de/10015375891
Saved in:
5
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
Saved in:
6
The influence of seamless shopping experience on customers' word of mouth on social media
Li, Jingwen
;
Chang, Yaping
- In:
The journal of services marketing
38
(
2024
)
5
,
pp. 578-600
Persistent link: https://www.econbiz.de/10015110362
Saved in:
7
The effects of utilitarian value on omnichannel continuance intention : the moderating role of product involvement
Geng, Lixiao
;
Chang, Yaping
- In:
Baltic journal of management : BJM
17
(
2022
)
4
,
pp. 484-500
Persistent link: https://www.econbiz.de/10013363435
Saved in:
8
Planned or unplanned purchases? : the effects of perceived values on omnichannel continuance intention
Chang, Yaping
;
Geng, Lixiao
- In:
International journal of retail and distribution management
50
(
2022
)
12
,
pp. 1535-1551
Persistent link: https://www.econbiz.de/10013407456
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