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The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott; Grewal, Dhruv; Aguirre, Elizabeth; Mahr, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
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A new era of technology-infused retailing
Grewal, Dhruv; Roggeveen, Anne L.; Benoit, Sabine; … - In: Journal of business research : JBR 188 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015159463
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More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan; Ruyter, Ko de; Friedman, Mike; … - In: Journal of marketing 77 (2013) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
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Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
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Touching the untouchable : exploring multi-sensory augmented reality in the context of online retailing
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 4, pp. 219-234
Persistent link: https://www.econbiz.de/10012154094
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim; Keeling, Debbie I.; Ruyter, Ko de; Mahr, … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 143-164
Persistent link: https://www.econbiz.de/10012290938