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~subject:"Online-Marketing"
~subject:"Virtual reality"
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Virtuelle Stimuli für Kundente...
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Nomos Verlagsgesellschaft
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Springer eBook Collection
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International journal of internet marketing and advertising : IJIMA
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Technological forecasting & social change : an international journal
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Psychology & marketing
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Tourism management : research, policies, practice
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Marketing intelligence & planning
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Premier reference source
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Research
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International journal of networking and virtual organisations : IJNVO
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The journal of product & brand management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of promotion management : innovations in planning and applied research
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Journal of internet commerce
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The journal of brand management : an international journal
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International journal of technology marketing : IJTMkt
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Journal of marketing management : MM
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Journal of strategic marketing
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Cogent business & management
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Electronic commerce research
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International journal of hospitality management
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International journal of product development : IJPD
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Asia Pacific journal of marketing and logistics
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Virtual environments for corporate education : employee learning and solutions
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International journal of production research
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International journal of retail and distribution management
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Journal of the Academy of Marketing Science
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essentials
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Journal of management information systems : JMIS
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ECONIS (ZBW)
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OLC EcoSci
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1
Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie
-
2020
Persistent link: https://www.econbiz.de/10012140415
Saved in:
2
Nutzung virtueller Welten zur Kundenintegration in die Neuproduktentwicklung : eine explorative Untersuchung am Beispiel der Automobilindustrie
Daecke, Julia
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003881480
Saved in:
3
Nutzung virtueller Welten zur Kundenintegration in die Neuproduktentwicklung : Eine explorative Untersuchung am Beispiel der Automobilindustrie
Daecke, Julia
-
2009
Grundlagen -- Empirische Untersuchung --
Nutzen
virtueller Welten zur Kundenintegration -- Organisation der virtuellen …
Persistent link: https://www.econbiz.de/10014015034
Saved in:
4
Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions
Nambisan, Satish
;
Baron, Robert A.
- In:
Organization science : a journal of the Institute for …
21
(
2010
)
2
,
pp. 554-572
Persistent link: https://www.econbiz.de/10003964615
Saved in:
5
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
6
Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li
;
Tong, Chunyang
;
Yang, Zhiyong
- In:
British journal of management
34
(
2023
)
1
,
pp. 259-279
Persistent link: https://www.econbiz.de/10014279188
Saved in:
7
Remote customer interaction in frugal product development : model with customer evaluation
Gupta, Ravi Kumar
;
Ucler, Caglar
;
Bernard, Alain
- In:
International journal of product lifecycle management : …
14
(
2022
)
4
,
pp. 367-392
Persistent link: https://www.econbiz.de/10014230055
Saved in:
8
Electronic business und new economy : den Wandel zu vernetzten Geschäftsprozessen meistern
Pagé, Peter
;
Ehring, Thomas
-
2001
Persistent link: https://www.econbiz.de/10001539929
Saved in:
9
Integration der virtuellen Community in das CRM : Konzeption, Rahmenmodell, Realisierung
Markus, Ursula
-
2002
Persistent link: https://www.econbiz.de/10001672681
Saved in:
10
Strategische Positionierung in der Automobilbranche : der Einsatz von virtueller
Produktentwicklung
und Wertschöpfungsnetzwerken
Tietze, Oliver
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001828089
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