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Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy; Maduku, Daniel K. - In: Journal of business research : JBR 95 (2019), pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
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Using websites to recruit franchisee candidates
López-Fernández, Begoña; Perrigot, Rozenn - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
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Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven; Eveland, Vicki; Sweeney, Daniel; … - In: Journal of promotion management : JPM 18 (2012) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
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A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
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Popularity of digital products in online social tagging systems
Zhang, Jurui; Liu, Raymond - In: The journal of brand management : an international journal 24 (2017) 1, pp. 105-127
Persistent link: https://www.econbiz.de/10011704270
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Brand management in a digital world : an examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2012) 1, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010424087
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Social media strategy for online service brands
Mills, Adam J.; Plangger, Kirk - In: The service industries journal 35 (2015) 10, pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
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Corporate communication : identity, image and reputation
Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
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The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153
Persistent link: https://www.econbiz.de/10012201019