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Package size and perceived quality : the intervening role of unit price perceptions
Yan, Dengfeng; Sengupta, Jaideep; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10010359888
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Competing for attention : the effects of jealousy on preference for attention-grabbing products
Huang, Xun Irene; Dong, Ping; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10011707326
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The effects of endorsers' facial expressions on status perceptions and purchase intentions
Chen, Yunqing; Wyer, Robert S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 371-385
Persistent link: https://www.econbiz.de/10012288675
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The aesthetics of brand name design : form, fit, fluency, and phonetics
Roche, Sarah; Shrum, L. J.; Lowrey, Tina M. - In: The psychology of design : creating consumer appeal ; …, (pp. 180-196). 2016
Persistent link: https://www.econbiz.de/10011593197
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COVID-19 is feminine : grammatical gender influences danger perceptions and precautionary behavioral intentions by activating gender stereotypes
Mecit, Alican; Shrum, L. J.; Lowrey, Tina M. - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 316-325
Persistent link: https://www.econbiz.de/10013177937