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A hierarchical approach for predicting sport consumption behavior : a personality and needs perspective
Ko, Yong Jae; Chang, Yonghwan; Jang, Wonseok; Sagas, Michael - In: Journal of sport management : the official journal of … 31 (2017) 3, pp. 213-228
Persistent link: https://www.econbiz.de/10011734790
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Does spectatorship increase happiness? : the energy perspective
Jang, Wonseok; Ko, Yong Jae; Wann, Daniel L.; Kim, Daehwan - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 333-344
Persistent link: https://www.econbiz.de/10011771885
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Does causal reasoning lead to moral reasoning? : consumers' responses to scandalized athletes and endorsements
Kim, Daehwan; Lee, Joon Sung; Jang, Wonseok; Ko, Yong Jae - In: International journal of sports marketing & sponsorship 23 (2022) 3, pp. 465-484
Persistent link: https://www.econbiz.de/10013370331
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Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok; Wann, Daniel L.; Ko, Yong Jae - In: Sport management review 21 (2018) 1, pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
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Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
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Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok; Lee, Joon Sung; Wann, Daniel L. L. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
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The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko; Ko, Yong Jae; Asada, Akira; Connaughton, … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
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The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan; Wann, Daniel L.; Inoue, Yuhei - In: Journal of sport management : the official journal of … 32 (2018) 4, pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
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Remedying stereotype threat effects in spectator sports
Chang, Yonghwan; Schull, Vicki; Kihl, Lisa A. - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10012516331
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Determinants of organisational identification and supportive intentions
Kim, Taehee; Chang, Kyungro; Ko, Yong Jae - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 413-427
Persistent link: https://www.econbiz.de/10003995622