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Social context and advertising memory

Puntoni, Stefano; Tavassoli, Nader T. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 284-296

Persistent link: https://www.econbiz.de/10003486929

"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal

Puntoni, Stefano (contributor) - 2006

Persistent link: https://www.econbiz.de/10003402313

Why do suppliers choose wholesale price contracts? : end-of-season payments disincentivize retailer marketing effort

Devlin, Anna G.; Elmaghraby, Wedad; Hamilton, Rebecca W. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 212-233

Persistent link: https://www.econbiz.de/10011844773

When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence

Abraham, Ajay T.; Hamilton, Rebecca W. - In: Journal of marketing research : JMR 55 (2018) 5, pp. 686-703

Persistent link: https://www.econbiz.de/10011957976

Confidence via correction : the effect of judgment correction on consumer confidence

Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013

At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...

Persistent link: https://www.econbiz.de/10009779799

Confidence via correction : the effect of judgment correction on consumer confidence

Espinoza Peterson, Francine; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 34-48

Persistent link: https://www.econbiz.de/10010359883

When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices

Hamilton, Rebecca W.; Srivastava, Joydeep - In: Journal of marketing research : JMR 45 (2008) 4, pp. 450-461

Persistent link: https://www.econbiz.de/10003756212

Advertising-induced embarrassment

Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 71-79

Persistent link: https://www.econbiz.de/10010503334

Methodological issues in cross-linguistic and multilingual advertising research

Weijters, Bert; Puntoni, Stefano; Baumgartner, Hans - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 115-128

Persistent link: https://www.econbiz.de/10011686482

Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations

Puntoni, Stefano; Vanhamme, Joelle; Visscher, Ruben - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 25-41

Persistent link: https://www.econbiz.de/10009009164