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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
74
Konsumentenverhalten
74
Einzelhandel
37
Retail trade
37
Beziehungsmarketing
26
Relationship marketing
26
Customer satisfaction
16
Kundenzufriedenheit
16
New product development
12
Brand management
11
Ladengestaltung
11
Markenführung
11
Store design
11
Produktentwicklung
10
Marketing management
9
Preismanagement
9
Sales promotion
9
Theorie
9
Theory
9
Verkaufsförderung
9
Dienstleistungsqualität
8
Marketingmanagement
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Service quality
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Brand image
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Markenimage
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Marketing
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Brand
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Deutschland
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Experiment
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Firm performance
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Markenartikel
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Online retailing
6
Online-Handel
6
Perception
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Unternehmenserfolg
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English
9
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Roggeveen, Anne L.
7
Grewal, Dhruv
4
Compeau, Larry D.
2
Hoyer, Wayne D.
2
Levy, Michael
2
Xia, Lan
2
Coulter, Keith S.
1
Esteva, Eduardo
1
González, Eva M.
1
Huber, Isabel V.
1
Inman, J. Jeffrey
1
Koschate-Fischer, Nicole
1
Lindsey-Mullikin, Joan
1
McAlister, Leigh
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Journal of business research : JBR
3
Journal of retailing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
The journal of product & brand management
1
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ECONIS (ZBW)
9
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1
Promotion signal: proxy for a price cut?
Inman, J. Jeffrey
- In:
Journal of consumer research : JCR ; an …
17
(
1990
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10001098522
Saved in:
2
When will price increases associated with company donations to charity be perceived as fair?
Koschate-Fischer, Nicole
;
Huber, Isabel V.
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 608-626
Persistent link: https://www.econbiz.de/10011552517
Saved in:
3
How collective stress affects price fairness perceptions : the role of nostalgia
Xia, Lan
;
Roggeveen, Anne L.
- In:
Journal of business research : JBR
152
(
2022
),
pp. 361-371
Persistent link: https://www.econbiz.de/10013493991
Saved in:
4
Evolving pricing practices : the role of new business models
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
The journal of product & brand management
20
(
2011
)
7
,
pp. 510-513
Persistent link: https://www.econbiz.de/10010217470
Saved in:
5
The contingent effects of semantic price cues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Lindsey-Mullikin, Joan
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 198-205
Persistent link: https://www.econbiz.de/10010402323
Saved in:
6
Price number relationships and deal processing fluency : the effects of approximation sequences and number multiples
Coulter, Keith S.
;
Roggeveen, Anne L.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010349033
Saved in:
7
Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009513177
Saved in:
8
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
Saved in:
9
When it's too good to be true : consumers' reactions and firms' responses to unintended price mistakes
Xia, Lan
;
Roggeveen, Anne L.
- In:
Journal of business research : JBR
114
(
2020
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012257439
Saved in:
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