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Some reflections on an appraisal of behavioral price research (part 1)

Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159

Persistent link: https://www.econbiz.de/10010187189

A closer look at reference price : a commentary

Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154

Persistent link: https://www.econbiz.de/10010187196

Commentary on behavioral price research : the role of subjective experiences in price cognition

Thomas, Manoj - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 141-145

Persistent link: https://www.econbiz.de/10010187199

Pricing: making profitable decisions

Monroe, Kent B. - 1979

Persistent link: https://www.econbiz.de/10000048327

Pricing : making profitable decisions

Monroe, Kent B. - 2003 - 3. ed., internat. ed

Persistent link: https://www.econbiz.de/10001668951

Price and customers' perceptions of value

Monroe, Kent B. - In: Visionary pricing : reflections and advances in honor …, (pp. 129-152). 2012

Persistent link: https://www.econbiz.de/10009676125

Communicating price changes and price differences

Monroe, Kent B. - In: New directions in behavioral pricing research, (pp. 79-115). 2024

Persistent link: https://www.econbiz.de/10014635455

Pricing in separable channels: the case of parallel imports

Rachel Yang, B.; Ahmadi, Reza H.; Monroe, Kent B. - In: Journal of Product & Brand Management 7 (1998) 5, pp. 433-440

Multinational companies marketing their undifferentiated products to different countries unintentionally may create a problem for themselves. A low price in one country may encourage an enterprise to transship the products to another country with higher price, creating a new channel of parallel...

Persistent link: https://www.econbiz.de/10014896524

Effect of product-line pricing characteristics on product evaluations

Petroshius, Susan M. - In: Journal of consumer research : JCR ; an … 13 (1987) 4, pp. 511-519

Persistent link: https://www.econbiz.de/10001023714

Causes and consequences of price premiums

Rao, Akshay R. - In: The journal of business : B 69 (1996) 4, pp. 511-535

Persistent link: https://www.econbiz.de/10001207970