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Joint stochastic dynamic pricing and advertising with time-dependent demand

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Dynamic Advertising and Pricing with Constant Demand Elasticities

Helmes, Kurt - 2015

In this paper we analyze a stochastic dynamic advertising and pricing model with isoelastic demand. The state space is …-Steiner identity will be derived. Explicit expressions of the optimal advertising and pricing policies, of the value function and of … the optimal advertising expenditures will be given. The general results will be used to analyze the case of impatient …

Persistent link: https://www.econbiz.de/10013027894

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