Narrow search
Showing 1 - 5 of 5
Cover Image
Going it alone or together : the role of space between products on consumer perceptions of price promotions
Kwak, Hyokjin; Zhang, Yuli; Puzakova, Marina; … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1086-1114
Persistent link: https://www.econbiz.de/10012395643
Cover Image
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F. - In: Journal of marketing 79 (2015) 4, pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Cover Image
When and whom should retailers offer price reductions in times of crisis?
Jeong, Haeyoung; Bhatt, Siddharth; Ye, Hongjun; Zhang, … - In: International journal of retail and distribution management 50 (2022) 6, pp. 744-759
Persistent link: https://www.econbiz.de/10013398110
Cover Image
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin; Forman, Howard; Zinkhan, George M. - In: International journal of internet marketing and … 5 (2009) 3, pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Cover Image
The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak; Dutta, Sujay; Biswas, Abhijit; Kwak, … - In: International journal of advertising : the review of … 43 (2024) 2, pp. 254-285
Persistent link: https://www.econbiz.de/10014550811