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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
147
Konsumentenverhalten
146
Einzelhandel
89
Retail trade
88
Beziehungsmarketing
63
Relationship marketing
63
Marketing
25
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23
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Dienstleistungsqualität
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18
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16
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Social Web
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Social web
15
Experiment
14
Emotion
13
Personality psychology
13
Persönlichkeitspsychologie
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Sales promotion
13
Verkaufsförderung
13
Advertising
12
Perception
12
Price
12
Wahrnehmung
12
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English
17
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Grewal, Dhruv
14
Roggeveen, Anne L.
7
Compeau, Larry D.
3
Biswas, Abhijit
2
Coulter, Keith S.
2
Guha, Abhijit
2
Levy, Michael
2
Suri, Rajneesh
2
Verma, Swati
2
Xia, Lan
2
Banerjee, Somak
1
Chandrashekaran, Rajesh
1
Esteva, Eduardo
1
Gauri, Dinesh Kumar
1
González, Eva M.
1
Iyer, Gopalkrishnan R.
1
Kohli, Chrianjeev
1
Kukar-Kinney, Monika
1
Lindsey-Mullikin, Joan
1
Motyka, Scott
1
Nordfält, Jens
1
Puccinelli, Nancy M.
1
Rothenberger, Sandra
1
Trivedi, Minakshi
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Journal of retailing
5
Journal of business research : JBR
3
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
Journal of marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Pricing perspectives : marketing and management implications of new theories and applications
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ECONIS (ZBW)
17
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1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Evolving pricing practices : the role of new business models
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
The journal of product & brand management
20
(
2011
)
7
,
pp. 510-513
Persistent link: https://www.econbiz.de/10010217470
Saved in:
3
The contingent effects of semantic price cues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Lindsey-Mullikin, Joan
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 198-205
Persistent link: https://www.econbiz.de/10010402323
Saved in:
4
Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009513177
Saved in:
5
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
Saved in:
6
How collective stress affects price fairness perceptions : the role of nostalgia
Xia, Lan
;
Roggeveen, Anne L.
- In:
Journal of business research : JBR
152
(
2022
),
pp. 361-371
Persistent link: https://www.econbiz.de/10013493991
Saved in:
7
Price number relationships and deal processing fluency : the effects of approximation sequences and number multiples
Coulter, Keith S.
;
Roggeveen, Anne L.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010349033
Saved in:
8
When it's too good to be true : consumers' reactions and firms' responses to unintended price mistakes
Xia, Lan
;
Roggeveen, Anne L.
- In:
Journal of business research : JBR
114
(
2020
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012257439
Saved in:
9
Comparative price advertising: informative or deceptive?
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10001135736
Saved in:
10
Are men seduced by red? : the effect of red versus black prices on price perceptions
Puccinelli, Nancy M.
;
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10009757412
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