Several mobile telecommunication companies (MTCs), such as AT&T, Verizon, and China Mobile, are investing in content services to drive continued growth as the telecom industry has become saturated. In this study, we investigate the competition between two MTCs, one of which (MTC 1) provides both...

Many software firms, especially mobile app providers, offer perpetually free basic products to users, but premiums are charged for access to the additional features or functionalities. While the free offering helps capture potential customers, it might cannibalize the sales of premium goods or...