Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Projektmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
"Exit, voice, loyalty and ......
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Projektmanagement
Consumer behaviour
39
Konsumentenverhalten
36
Brand management
21
Markenführung
20
Brand
15
Markenartikel
15
Marketingmanagement
15
Marketing
14
Marketing management
14
B-to-B-Marketing
13
Business-to-business marketing
13
Social Web
12
Social web
12
Customer integration
11
Kundenintegration
11
Lieferantenmanagement
11
Supplier relationship management
11
Beziehungsmarketing
10
Marketing theory
10
Marketingtheorie
10
Relationship marketing
10
Betriebliche Wertschöpfung
8
Project management
8
Value creation
8
Brand image
7
Markenimage
7
Business network
6
Postmodernism
6
Theorie
6
Theory
6
Unternehmensnetzwerk
6
Customer value
5
France
5
Frankreich
5
Kundenwert
5
Target group
5
Zielgruppe
5
Brand community
4
Bundling strategy
4
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz im Buch
3
Aufsatz in Zeitschrift
3
Book section
3
Language
All
English
10
French
1
Author
All
Cova, Bernard
11
Salle, Robert
8
Ghauri, Pervez N.
2
Aaboen, Lise
1
Aarikka-Stenroos, Leena
1
Jalkala, Anne
1
Rolfsen, Aron
1
Salle, Robert S.
1
Salminen, Risto T.
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Creating and managing superior customer value
2
The Oxford handbook of project management
2
European management journal
1
Source
All
ECONIS (ZBW)
8
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue Project marketing and the marketing of solutions
Cova, Bernard
(
contributor
)
- In:
Industrial marketing management : the international …
36,2
(
2007
)
Persistent link: https://www.econbiz.de/10004913769
Saved in:
2
Project marketing : beyond competitive bidding
Cova, Bernard
;
Ghauri, Pervez N.
;
Salle, Robert
-
2002
Persistent link: https://www.econbiz.de/10004711145
Saved in:
3
Le marketing d'affaires : stratégies et méthodes pour vendre des projets ou des solutions
Cova, Bernard
;
Salle, Robert
-
1999
Persistent link: https://www.econbiz.de/10004281500
Saved in:
4
Project marketing : beyond competitive bidding
Cova, Bernard
;
Ghauri, Pervez N.
;
Salle, Robert S.
-
2002
Persistent link: https://www.econbiz.de/10001631357
Saved in:
5
Shaping Projects, Building Networks
Cova, Bernard
;
Salle, Robert
- In:
The Oxford handbook of project management
.
2011
Persistent link: https://www.econbiz.de/10012885949
Saved in:
6
Shaping projects, building networks
Cova, Bernard
;
Salle, Robert
- In:
The Oxford handbook of project management
,
(pp. 391-409)
.
2011
Persistent link: https://www.econbiz.de/10008840246
Saved in:
7
Introduction to the IMM special issue on "Project marketing and the marketing of solutions" : a comprehensive approach to project marketing and the marketing of solutions
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 138-146
Persistent link: https://www.econbiz.de/10003431916
Saved in:
8
Creating superior value through network offerings
Cova, Bernard
;
Salle, Robert
- In:
Creating and managing superior customer value
,
(pp. 317-342)
.
2009
Persistent link: https://www.econbiz.de/10003826414
Saved in:
9
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
10
Changing project business orientations : towards a new logic of project marketing
Jalkala, Anne
;
Cova, Bernard
;
Salle, Robert
;
Salminen, …
- In:
European management journal
28
(
2010
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10003960918
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
