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Sales promotion : how to create, implement & integrate campaigns that really work
Mullin, Roddy; Cummins, Julian - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10004897931
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Sales promotion : how to create, implement and integrate campaigns that really work
Cummins, Julian; Mullin, Roddy - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10004731778
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Sales promotion : how to create and implement campaigns that really work
Cummins, Julian - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004376278