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Frequent flyer programs : empirically assessing consumers' reasonable expectations
Olazábal, Ann Morales; Marmorstein, Howard; Sarel, Dan - In: American business law journal : the official … 51 (2014) 1, pp. 175-250
Persistent link: https://www.econbiz.de/10010347700
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When more is less : the impact of base value neglect on consumer preferences for bonus packs over price discounts
Chen, Haipeng; Marmorstein, Howard; Tsiros, Michael; … - In: Journal of marketing 76 (2012) 4, pp. 64-77
Persistent link: https://www.econbiz.de/10009782929