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~subject:"Relationship marketing"
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Virtuelle Stimuli für Kundente...
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Relationship marketing
Beziehungsmarketing
25,014
Konsumentenverhalten
11,469
Consumer behaviour
11,441
Produktentwicklung
9,899
New product development
8,723
Theorie
7,831
Theory
7,765
Deutschland
7,240
Marketing
7,076
Germany
6,174
Innovation
5,551
Kundenzufriedenheit
5,436
Customer satisfaction
5,418
Nutzen
4,727
Innovationsmanagement
4,657
Innovation management
4,336
Marketingmanagement
4,186
Dienstleistungsqualität
3,969
Service quality
3,959
Markenführung
3,733
Brand management
3,725
Marketing management
3,718
Electronic Commerce
3,511
Kraftfahrzeug
3,485
Motor vehicle
3,461
Utility
3,307
Social Web
3,180
Social web
3,177
Lieferantenmanagement
2,804
Supplier relationship management
2,803
USA
2,657
United States
2,445
Virtuelle Realität
2,433
E-commerce
2,395
Markenimage
2,392
Online-Marketing
2,390
Virtual reality
2,301
Internet marketing
2,282
Brand image
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Ratgeber
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Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
34
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Thaichon, Park
31
Helmke, Stefan
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Springer Fachmedien Wiesbaden
60
IGI Global
17
National Bureau of Economic Research
10
Université Paris-Dauphine (Paris IX)
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
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Journal of business research : JBR
626
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
184
Journal of the Academy of Marketing Science
165
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
104
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
99
Psychology & marketing
99
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
24,854
USB Cologne (EcoSocSci)
53
RePEc
38
BASE
32
EconStor
9
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71
Voice of the customer in the Islamic market
Doherty, Ronald J.
- In:
International journal of islamic marketing and branding
4
(
2019
)
2
,
pp. 146-166
Persistent link: https://www.econbiz.de/10012209121
Saved in:
72
Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.
;
Lorenz, Melanie P.
;
Roy, Douglas
; …
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
Saved in:
73
Use big data to leverage customer need diversity for radical innovation
Dean, Tereza
;
Zhang, Haisu
;
Xiao, Yazhen
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1620-1644
Persistent link: https://www.econbiz.de/10014450077
Saved in:
74
Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Future-focused strategic marketing
,
(pp. 3-41)
.
2019
Persistent link: https://www.econbiz.de/10012165318
Saved in:
75
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
76
Relational mechanisms in innovation co-creation
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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77
Customer orientation and innovation : a comparative study of manufacturing and service firms
Wang, Qiang
;
Zhao, Xiande
;
Voss, Christopher A.
- In:
International journal of production economics
171
(
2016
),
pp. 221-230
Persistent link: https://www.econbiz.de/10011437355
Saved in:
78
Knowledge sourcing from customers in new financial service development
De Smet, Dieter
;
Mention, Anne-Laure
;
Torkkeli, Marko
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 197-217
Persistent link: https://www.econbiz.de/10011542628
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79
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
80
A self-determination theory perspective on customer participation in service development
Engström, Jon
;
Elg, Mattias
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 511-521
Persistent link: https://www.econbiz.de/10011418356
Saved in:
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