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~subject:"Reputation"
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Reputation
Brand management
83
Markenführung
82
Corporate reputation
54
Firmenimage
53
Consumer behaviour
42
Konsumentenverhalten
41
Brand image
33
Markenimage
30
Unternehmenskultur
28
Corporate culture
26
Brand
25
Markenartikel
25
Public relations
24
Marketing management
23
Marketingmanagement
23
Öffentlichkeitsarbeit
23
Brand architecture
21
Markenarchitektur
21
Marketing
20
Beziehungsmarketing
17
Relationship marketing
17
Welt
12
World
12
Higher education institution
11
Hochschule
11
Emotion
9
Corporate identity
8
Designation of origin
8
Herkunftsbezeichnung
8
Malaysia
8
Brand loyalty
7
Corporate image
7
Image
7
Markenpolitik
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
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research-article
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English
14
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Melewar, T. C.
14
Foroudi, Pantea
9
Jin, Zhongqi
4
Dennis, Charles
3
Bang, Nguyen
2
Dinnie, Keith
2
Foroudi, Mohammad Mahdi
2
Gupta, Suraksha
2
Hussain, Shahzeb
2
Kitchen, Philip J.
2
Ageeva, Elena
1
Ali, Raza
1
Chen, Chen-Chu Matilda
1
Foroudi, Mohammad M.
1
Hemsley-Brown, Jane
1
Nguyen, Bang
1
Pantano, Eleonora
1
Pascaru, Olga
1
Priporas, Constantinos Vasilios
1
Priporas, Constantinos-Vasilios
1
Wilson, Elizabeth J.
1
Wu, Kailin
1
Yusef, Waleed
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Journal of business research : JBR
6
Corporate reputation review
1
European Journal of Marketing
1
European business review
1
European journal of marketing : EJM
1
International studies of management and organization
1
Marketing intelligence & planning
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Qualitative market research : an international journal
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ECONIS (ZBW)
13
Other ZBW resources
1
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1
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
2
Corporate branding, identity image and reputation (COBIR)
Melewar, T. C.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010127922
Saved in:
3
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
4
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
5
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
6
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
7
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
8
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
Saved in:
9
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
10
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
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