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IMC antecedents and the consequences of planned brand identity in higher education

Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European Journal of Marketing 51 (2017) 3, pp. 528-550

Purpose This study aims to identify integrated marketing communication (IMC) antecedents and the consequences of planned brand identity in the context of higher education, and empirically test a number of hypotheses related to the constructs of these antecedents and consequences....

Persistent link: https://www.econbiz.de/10014724161

Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281

Persistent link: https://www.econbiz.de/10010401999

Corporate branding, identity image and reputation (COBIR)

Melewar, T. C. (contributor) - 2013

Persistent link: https://www.econbiz.de/10010127922

Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section

Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022

Persistent link: https://www.econbiz.de/10011507891

Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA

Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 89 (2018), pp. 287-304

Persistent link: https://www.econbiz.de/10011881789

IMC antecedents and the consequences of planned brand identity in higher education

Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550

Persistent link: https://www.econbiz.de/10011698226

An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry

Chen, Chen-Chu Matilda; Bang, Nguyen; Melewar, T. C. - In: Qualitative market research : an international journal 19 (2016) 3, pp. 357-376

Persistent link: https://www.econbiz.de/10011598521

Influence of innovation capability and customer experience on reputation and loyalty

Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889

Persistent link: https://www.econbiz.de/10011588582

How does reputation win trust? : a customer-based mediation analysis

Ali, Raza; Jin, Zhongqi; Wu, Kailin; Melewar, T. C. - In: International studies of management and organization 47 (2017) 3, pp. 220-239

Persistent link: https://www.econbiz.de/10011734513

Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world

Pantano, Eleonora; Dennis, Charles; Melewar, T. C. - In: Journal of business research : JBR 119 (2020), pp. 410-411

Persistent link: https://www.econbiz.de/10012417005