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The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
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Building customisation capability in B2B marketing : the role of organisational capital
Madhavaram, Sreedhar; Hunt, Shelby D.; Bicen, Pelin - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1409-1435
Persistent link: https://www.econbiz.de/10012695287
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Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.; Madhavaram, Sreedhar - In: Industrial marketing management : the international … 89 (2020), pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
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Relationship marketing strategy : an operant resource perspective
Madhavaram, Sreedhar; Granot, Elad; Badrinarayanan, Vishag - In: The journal of business & industrial marketing 29 (2014) 4, pp. 275-283
Persistent link: https://www.econbiz.de/10010382833
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Resource orchestration and dynamic managerial capabilities : focusing on sales managers as effective resource orchestrators
Badrinarayanan, Vishag; Ramachandran, Indu; Madhavaram, … - In: Journal of personal selling & sales management : JPSSM 39 (2019) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10012200853
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Technology-enabled sales capability : a capabilities-based contingency framework
Badrinarayanan, Vishag; Madhavaram, Sreedhar; Manis, K. T. - In: Journal of personal selling & sales management : JPSSM 42 (2022) 4, pp. 358-376
Persistent link: https://www.econbiz.de/10013484577
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Building upstream supplier capabilities for downstream customization : the role of collaboration capital
Madhavaram, Sreedhar; Hall, Kenneth; Ghosh, Amit K.; … - In: Journal of business logistics 45 (2024) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10014477664
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AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.; Madhavaram, Sreedhar - In: Journal of business research : JBR 157 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
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Building capabilities for software development firm competitiveness : the role of intellectual capital and intra-firm relational capital
Madhavaram, Sreedhar; Appan, Radha; Manis, K. T.; … - In: Information & management : the internat. journal of … 60 (2023) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10014303289
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Capability bundling for effective supply chain management : an integrative framework and research agenda
Madhavaram, Sreedhar; Manis, Kerry T.; Rashidi-Sabet, … - In: Journal of business logistics 44 (2023) 2, pp. 170-197
Persistent link: https://www.econbiz.de/10014302270