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Regulatory focus intensity and evaluations of retail experiences

Arnold, Mark J.; Reynolds, Kristy E.; Jones, Michael A.; … - In: Psychology & marketing 31 (2014) 11, pp. 958-975

Persistent link: https://www.econbiz.de/10010460837

Regulatory focus : reward fit as a determination of loyalty program success

Tugut, Meltem; Arnold, Mark J. - 2011

Persistent link: https://www.econbiz.de/10010191043

Exploring a new perspective on service efficiency : service culture in retail organizations

Beitelspacher, Lauren Skinner; Richey, R. Glenn; … - In: The journal of services marketing 25 (2011) 3, pp. 215-228

Persistent link: https://www.econbiz.de/10009230972

A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach

Odekerken-Schröder, Gaby; De Wulf, Kristof; Reynolds, … - In: Research on international service marketing : a state …, (pp. 33-73). 2005

Persistent link: https://www.econbiz.de/10002976486

Purchase decision regret : negative consequences of the steadily increasing discount strategy

Gabler, Colin B.; Landers, V. Myles; Reynolds, Kristy E. - In: Journal of business research : JBR 76 (2017), pp. 201-208

Persistent link: https://www.econbiz.de/10011713621

A CROSS-CULTURAL INVESTIGATION OF RELATIONSHIP MARKETING EFFECTIVENESS IN RETAIL SERVICES: A CONTINGENCY APPROACH

Odekerken-Schröder, Gaby; De Wulf, Kristof; Reynolds, … - In: Research on international service marketing : a state …, (pp. 33-73). 2005

Relationship marketing is not effective in every situation or context. This study investigates the impact of three categories of potential contingency factors on the effectiveness of relationship marketing efforts in a retail services context: demographic characteristics of the consumer (age and...

Persistent link: https://www.econbiz.de/10015386304