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A new livestream retail analytics framework to assess the sales impact of emotional displays
Bharadwaj, Neeraj; Ballings, Michel; Naik, Prasad A.; … - In: Journal of marketing 86 (2022) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10012794726
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Moderating effects of the relationship between private label share and store loyalty
Koschate-Fischer, Nicole; Cramer, Johannes; Hoyer, Wayne D. - In: Journal of marketing 78 (2014) 2, pp. 69-82
Persistent link: https://www.econbiz.de/10010345571
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Understanding money-back guarantees : cognitive, affective, and behavioral outcomes
Suwelack, Thomas; Hogreve, Jens; Hoyer, Wayne D. - In: Journal of retailing 87 (2011) 4, pp. 462-478
Persistent link: https://www.econbiz.de/10009423196
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Retail assortment: more ≠ better
Broniarczyk, Susan M.; Hoyer, Wayne D. - In: Retailing in the 21st century : current and future trends, (pp. 225-238). 2006
Persistent link: https://www.econbiz.de/10003146714
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Product : retail assortment ; more ≠ better
Broniarczyk, Susan M.; Hoyer, Wayne D. - In: Retailing in the 21st century : current and future trends, (pp. 271-284). 2010
Persistent link: https://www.econbiz.de/10003938754
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The moderating effect of buying impulsivity on the dynamics of unplanned purchasing motivations
Suher, Jacob; Hoyer, Wayne D. - In: Journal of marketing research 57 (2020) 3, pp. 548-564
Persistent link: https://www.econbiz.de/10012214326
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The effect of retailer reputation and response on postpurchase consumer reactions to price-matching guarantee ; Report No. 04-113
Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: MSI reports : working paper series (2004) 3, pp. 27-47
Persistent link: https://www.econbiz.de/10002566800
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A new era of technology-infused retailing
Grewal, Dhruv; Roggeveen, Anne L.; Benoit, Sabine; … - In: Journal of business research : JBR 188 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015159463
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A comprehensive examination of digital retailing : a text-mining review and research agenda
Schweiger, Elisa B.; Vannucci, Virginia; Mazzoli, Valentina - In: Journal of retailing 100 (2024) 4, pp. 635-655
Persistent link: https://www.econbiz.de/10015164568
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The contingent effects of semantic price cues
Grewal, Dhruv; Roggeveen, Anne L.; Lindsey-Mullikin, Joan - In: Journal of retailing 90 (2014) 2, pp. 198-205
Persistent link: https://www.econbiz.de/10010402323