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~subject:"Retail trade"
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Retail trade
Consumer behaviour
105,931
Konsumentenverhalten
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Brand management
19,254
Markenführung
18,840
Theorie
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Theory
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Relationship marketing
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Brand
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Werbewirkung
9,523
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Online-Handel
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Online retailing
8,859
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Social web
8,129
Customer satisfaction
7,659
Kundenzufriedenheit
7,487
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6,018
USA
5,927
Germany
5,896
Experiment
5,640
United States
5,611
Einzelhandel
5,404
Service quality
5,381
Dienstleistungsqualität
5,328
Marketingmanagement
5,217
Marketing management
5,204
Electronic Commerce
5,087
E-commerce
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Grewal, Dhruv
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22
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21
Roggeveen, Anne L.
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Gil Saura, Irene
18
Das, Gopal
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Zielke, Stephan
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10
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10
Morschett, Dirk
10
Rajagopal
10
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10
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10
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10
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9
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Journal of retailing and consumer services
551
Journal of retailing
169
International journal of retail & distribution management
142
Journal of business research : JBR
141
The international review of retail, distribution and consumer research
135
International journal of retail and distribution management
97
European journal of operational research : EJOR
53
International journal of electronic marketing and retailing : IJEMR
42
Psychology & marketing
38
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Manufacturing & service operations management : M & SOM
33
Marketing science
30
The journal of services marketing
29
Asia Pacific journal of marketing and logistics
28
European journal of marketing : EJM
28
International journal of consumer studies
28
International journal of production economics
28
Journal of marketing
26
International Journal of Retail & Distribution Management
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of the Academy of Marketing Science
25
Production and operations management : an international journal of the Production and Operations Management Society
24
Marketing intelligence & planning
23
SpringerLink / Bücher
22
Cogent business & management
21
International journal of production research
21
Marketing : ZFP ; journal of research and management
20
The journal of consumer marketing
20
The journal of product & brand management
20
Transportation research / E : an international journal
20
International journal of Indian culture and business management
19
Journal of fashion marketing and management
18
Omega : the international journal of management science
18
History of retailing and consumption
17
Journal of strategic marketing
17
The service industries journal
17
European retail research
16
Journal of marketing management : MM
16
The journal of brand management : an international journal
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
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ECONIS (ZBW)
5,304
Other ZBW resources
42
USB Cologne (EcoSocSci)
1
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1
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
2
The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
3
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
4
Impact of brand image on consumer decision making process towards retailer shops in Kathmandu Valley
Guragain, Prashant
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
3
,
pp. 98-111
Persistent link: https://www.econbiz.de/10014495024
Saved in:
5
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
6
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
7
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
8
Everybody loves Joe
Balfanz, Henry B.
;
Brunswick, Gary J.
- In:
Journal of business case studies
9
(
2013
)
4
,
pp. 301-309
Persistent link: https://www.econbiz.de/10009786499
Saved in:
9
Sports
celebrity endorsements in retail products advertising
Lear, Karen E.
;
Runyan, Rodney C.
;
Whitaker, William H.
- In:
International journal of retail & distribution management
37
(
2009
)
4
,
pp. 308-321
Persistent link: https://www.econbiz.de/10009522005
Saved in:
10
Gray-market and its impacts on brand image : case for retail perfume industry
Maqsood, Syed Muhammad
;
Soomro, Yasir Ali
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 124-134
Persistent link: https://www.econbiz.de/10013093283
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