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~subject:"Retail trade"
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Retail trade
Consumer behaviour
87
Konsumentenverhalten
87
Relationship marketing
82
Beziehungsmarketing
81
Distribution channel
23
Vertriebsweg
23
Marketingmanagement
22
Customer satisfaction
21
Kundenzufriedenheit
21
Marketing management
21
Kundenwert
19
Customer value
18
Einzelhandel
17
Marketing
15
Brand management
14
Markenführung
14
Online retailing
13
Online-Handel
13
Dienstleistungsqualität
11
E-commerce
11
Electronic Commerce
11
Kundenbindungsprogramm
11
Loyalty program
11
Service quality
11
Theorie
11
Theory
11
Direct marketing
10
Direktmarketing
10
Lieferantenmanagement
10
Marketingtheorie
10
Netherlands
10
Niederlande
10
Supplier relationship management
10
Corporate Social Responsibility
9
Digitalisierung
9
Digitization
9
Firm performance
9
Marketing theory
9
Unternehmenserfolg
9
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English
17
Author
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Verhoef, Peter C.
17
Sloot, Laurens M.
8
Hunneman, Auke
3
Emrich, Oliver
2
Neslin, Scott A.
2
Everdingen, Yvonne Maria van
1
Gensler, Sonja
1
Inman, J. Jeffrey
1
Kannan, P. K.
1
Konuş, Umut
1
Krafft, Manfred
1
Liu, Huan
1
Lobschat, Lara
1
Malthouse, Edward C.
1
McAlister, Leigh
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Noordhoff, Corine S.
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Sloot, Laurens
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Venkatesan, Rajkumar
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Retailing in the 21st century : current and future trends
2
ERIM report series research in management
1
Foundations and trends in marketing : FTMKT
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of business research : JBR
1
Journal of retailing and consumer services
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Journal of service management
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Journal of strategic marketing
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ECONIS (ZBW)
17
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1
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
2
The moderating roles of relationship quality and dependency in retailers’ new product adoption decisions
Everdingen, Yvonne Maria van
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008662388
Saved in:
3
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
4
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
5
Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
Saved in:
6
Out-of-stock : reactions, antecedents, management solutions, and a future perspective
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 285-299)
.
2010
Persistent link: https://www.econbiz.de/10003938756
Saved in:
7
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
8
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
9
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
10
Multichannel retailing : a review and research agenda
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
-
2018
Persistent link: https://www.econbiz.de/10011956478
Saved in:
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