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~subject:"Retail trade"
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Retail trade
Consumer behaviour
48
Konsumentenverhalten
45
Relationship marketing
40
Beziehungsmarketing
39
Taiwan
26
Service quality
22
Customer satisfaction
20
Social Web
19
Social web
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Kundenzufriedenheit
17
Dienstleistungsqualität
16
Online retailing
12
Online-Handel
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Virtual reality
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Virtuelle Realität
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Customer service
10
E-commerce
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Electronic Commerce
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Theorie
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Theory
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Brand image
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Distribution channel
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Einzelhandel
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Holiday behaviour
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Markenimage
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Vertriebsweg
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Viral marketing
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Virales Marketing
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B-to-B-Marketing
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Business-to-business marketing
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Emotion
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Job satisfaction
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Lieferantenmanagement
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Ruyter, Ko de
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Chylinski, Mathew
4
Heller, Jonas
3
Keeling, Debbie I.
3
Mahr, Dominik
3
Feinberg, Richard A.
2
Gangstad, Elizabeth
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Warrington, Patricia T.
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Donaldson, Jeff
1
Eisend, Martin
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Grewal, Dhruv
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Hofacker, Charles F.
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Journal of retailing
4
Contemporary research in e-branding
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Multi-channel retailing and customer satisfaction : implications for E-CRM
Warrington, Patricia T.
;
Gangstad, Elizabeth
;
Feinberg, …
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 47-58)
.
2009
Persistent link: https://www.econbiz.de/10003950305
Saved in:
2
Multi-channel retailing and customer satisfaction : implications for e-CRM
Warrington, Patricia T.
;
Gangstad, Elizabeth
;
Feinberg, …
- In:
Contemporary research in e-branding
,
(pp. 280-291)
.
2009
Persistent link: https://www.econbiz.de/10003778273
Saved in:
3
Gamification and mobile marketing effectiveness
Hofacker, Charles F.
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 25-36
Persistent link: https://www.econbiz.de/10011489465
Saved in:
4
When plentiful platforms pay off : assessment orientation moderates the effect of assortment size on choice engagement and product valuation
Mathmann, Frank
;
Chylinski, Mathew
;
Ruyter, Ko de
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011721814
Saved in:
5
Touching the untouchable : exploring multi-sensory augmented reality in the context of online retailing
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 219-234
Persistent link: https://www.econbiz.de/10012154094
Saved in:
6
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
7
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
8
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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