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Kunz, Werner H.; Wirtz, Jochen; Paluch, Stefanie - In: Contemporary Trends in Marketing : Problems, Processes …, (pp. 93-110). 2023

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Borghi, Matteo; Mariani, Marcello M.; Vega, Rodrigo P.; … - In: Psychology & marketing 40 (2023) 11, pp. 2355-2369

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Paluch, Stefanie; Wirtz, Jochen; Kunz, Werner H. - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 423-435). 2020

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Paluch, Stefanie; Wirtz, Jochen; Kunz, Werner H. - In: Research handbook on services management, (pp. 296-308). 2022

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Wirtz, Jochen; Pitardi, Valentina - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 289-300

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Wirtz, Jochen; Kowalkowski, Christian - In: The journal of business & industrial marketing 38 (2023) 2, pp. 272-289

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