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Strategic marketing insights for small business meat retailers

Groenewald, A. C.; Prinsloo, J. J.; Pelser, T. G. - In: International business and economics research journal 13 (2014) 3, pp. 525-537

Persistent link: https://www.econbiz.de/10010370213

Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective

Ledikwe, A.; Roberts-Lombard, M. - In: African journal of business and economic research : AJBER 17 (2022) 2, pp. 247-273

Persistent link: https://www.econbiz.de/10014326963

Influence of Brand Experience and Personality on Loyalty Dimensions : Evidence from Successful Malaysian SME Brands

Ong, Chuan Huat - 2017

Brand loyalty is vital for any business, be it large enterprises or Small and medium enterprises (SME), to sustain in … personality on loyalty dimensions from SME brand perspective. Studies had claimed that factors tested on big brand may yield … different result for SME brand. Therefore, this study will investigate the direct influence of brand experience and brand …

Persistent link: https://www.econbiz.de/10012970898

The brand orientation-performance relationship : an examination of moderation effects

Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641

Persistent link: https://www.econbiz.de/10010197493

The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services

Casidy, Riza; Nyadzayo, Munyaradzi W.; Mohan, Mayoor; … - In: Industrial marketing management : the international … 72 (2018), pp. 26-36

Persistent link: https://www.econbiz.de/10011887280

How brand owners construct imagined worlds with brand visual aesthetics

Buschgens, Mark; Figueiredo, Bernardo; Rahman, Kaleel - In: The journal of asset management 27 (2020) 3, pp. 266-283

Persistent link: https://www.econbiz.de/10012298789

New product development and consumer brand adoption in SMEs manufactruing industry in Ogun State Nigeria

Kesinro, O. R.; Adenughba, A. A.; Ademilua, A. V. - In: Inventi impact: SMEs (2018) 3, pp. 122-125

Persistent link: https://www.econbiz.de/10012288130

Customer based brand equity (CBBE) and the competitive performance of SMES in Ghana

Asamoah, Emmanuel - In: Journal of small business and enterprise development 21 (2014) 1, pp. 117-131

Persistent link: https://www.econbiz.de/10010344879

"Made in Italy" brands in the US and China : does country of origin matter?

Vianelli, Donata; Pegan, Giovanna - In: Journal of euromarketing 23 (2014) 1/2, pp. 57-73

Persistent link: https://www.econbiz.de/10010504727

Online branding strategies of family SME wineries : a Hungarian-German comparative study

Paunović, Ivan; Obermayer, Nóra; Kovari, Edit - In: Journal of family business management : JFBM 12 (2022) 3, pp. 450-467

Persistent link: https://www.econbiz.de/10013536294