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Sales promotion

Neslin, Scott A. - 2002

Persistent link: https://www.econbiz.de/10001791347

Sales promotion

Neslin, Scott A. - In: Handbook of marketing, (pp. 310-338). 2006

Persistent link: https://www.econbiz.de/10003335137

Promotion dynamics

Neslin, Scott A.; Heerde, Harald J. van - 2009

Persistent link: https://www.econbiz.de/10003928447

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Persistent link: https://www.econbiz.de/10009724866

Database submission : the ISMS durable goods data sets

Ni, Jian; Neslin, Scott A.; Sun, Baohong - In: Marketing science 31 (2012) 6, pp. 1008-1013

Persistent link: https://www.econbiz.de/10009702504

Consumer response to uncertain promotions : an empirical analysis of conditional rebates

Ailawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 94-106

Persistent link: https://www.econbiz.de/10010370699

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science 31 (2012) 2, pp. 216-235

Persistent link: https://www.econbiz.de/10009548703

Pursuing the value-conscious consumer: store brands versus national brand promotions

Ailawadi, Kusum L.; Neslin, Scott A.; Gedenk, Karen - In: A reader in marketing communications, (pp. 79-113). 2005

Persistent link: https://www.econbiz.de/10003292723

Sales promotion models

Heerde, Harald J. van; Neslin, Scott A. - In: Handbook of marketing decision models, (pp. 107-162). 2008

Persistent link: https://www.econbiz.de/10003755264

Decomposition of the sales impact of promotion-induced stockpiling

Ailawadi, Kusum L.; Gedenk, Karen; Lutzky, Christian; … - In: Journal of marketing research : JMR 44 (2007) 3, pp. 450-467

Persistent link: https://www.econbiz.de/10003547859