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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
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Effectiveness of exaggerated advertised reference prices : the role of decision time pressure
Krishnan, Balaji C.; Dutta, Sujay; Jha, Subhash - In: Journal of retailing 89 (2013) 1, pp. 105-113
Persistent link: https://www.econbiz.de/10009732735
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Regular price $ 299; pre-order Price $ 199 : price promotion for a pre-ordered product and the moderating role of temporal orientation
Mukherjee, Amaradri; Jha, Subhash; Smith, Ronn J. - In: Journal of retailing 93 (2017) 2, pp. 201-211
Persistent link: https://www.econbiz.de/10011721811
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Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert; Rangarajan, Deva; Sharma, Arun; … - In: Industrial marketing management : the international … 62 (2017), pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
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Can rounding up price discounts reduce sales?
Jha, Subhash; Biswas, Abhijit; Guha, Abhijit; Gauri, … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
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Taking the measure of Net Promoter Score : an assessment of construct and predictive validity
Jaramillo, Susana; Deitz, George; Hansen, John D.; … - In: International journal of market research 66 (2024) 2/3, pp. 278-302
Persistent link: https://www.econbiz.de/10014584481