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Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of retailing 86 (2010) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
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Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh; Monroe, Kent B.; Koç, Ümit - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
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Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.; Monroe, Kent B.; Kukar-Kinney, Monika - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
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Retailers' merchandise organization and price perceptions
Suri, Rajneesh; Cai, Jane Zhen; Monroe, Kent B.; … - In: Journal of retailing 88 (2012) 1, pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
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The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan; Monroe, Kent B. - In: International journal of retail & distribution management 37 (2009) 8/9, pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
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When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Economic and business review : EBR 13 (2011) 3, pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
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Math anxiety effects on consumer purchase decisions : the role of framing
Andersen, Peter; Weisstein, Fei L.; Monroe, Kent B. - In: Marketing letters : a journal of research in marketing 35 (2024) 3, pp. 367-380
Persistent link: https://www.econbiz.de/10015125235