Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A … -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11 …

. As such, the objective of this paper is to study the impact of differentiation strategies on the export performance of … export performance of SMEs. To achieve this objective, an empirical study was conducted, based on a sample of 250 Mozambican … strategies positively impact the export performance of SMEs and that positional advantage mildly mediates the relationship …