Extensive research has investigated the antecedents and impact of adoption of technology in the sales force. Interestingly, even though sales teams have proliferated, most research on adoption to date is at the individual level of analysis. Therefore, we conduct research of individual and team...

In this research, we take a multi-method approach to shed light on the potential costs to sales teams that generate and share market intelligence (MI). First, we introduce an analytical model to propose the respective levels of effort that sales managers, experts, and team members spend...