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Development of brand equity : evaluation of four alternative models
Ha, Hong Youl; Janda, Swinder; Muthaly, Siva K. K. - In: The service industries journal 30 (2010) 5/6, pp. 911-928
Persistent link: https://www.econbiz.de/10003993304
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Investigating temporal effects of risk perceptions and satisfaction on customer loyalty
Ha, Hong Youl; Son, Hee-young - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 252-273
Persistent link: https://www.econbiz.de/10010359565
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The evolution of expectations of and attitudes toward online travel agencies over time
Ha, Hong Youl; Janda, Swinder - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 966-980
Persistent link: https://www.econbiz.de/10011627393
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Temporal effects of online customer reviews on restaurant visit intention : the role of perceived risk
Pan, Huifeng; Ha, Hong Youl - In: Journal of hospitality marketing & management 30 (2021) 7, pp. 825-844
Persistent link: https://www.econbiz.de/10012649551
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Longitudinal impact of perceived fairness after service failures : evidence from online travel agencies
Su, Zerui; Ha, Hong Youl - 2025
Persistent link: https://www.econbiz.de/10015375996
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The evolution of consumer restaurant selection : changes in restaurant and food delivery application attributes over time
Zhang, Yiyue; Ha, Hong Youl - In: Journal of business research : JBR 170 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014535968
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The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Pan, Huifeng; Ha, Hong Youl - In: International journal of contemporary hospitality management 34 (2022) 2, pp. 601-622
Persistent link: https://www.econbiz.de/10013164481
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Exploring key antecedents of purchase intentions within different services
Ha, Hong-Youl; K. Akamavi, Raphaël; J. Kitchen, Phillip; … - In: Journal of Services Marketing 28 (2014) 7, pp. 595-606
Purpose – The purpose of this research is to investigate the direct and indirect effects of these determinants on purchase intentions. Competitive environments such as those in retail and banking industries impose increased pressure on managers to enhance customer satisfaction and purchase...
Persistent link: https://www.econbiz.de/10014905820
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Key determinants of passenger loyalty in the low-cost airline business
Akamavi, Raphaël K.; Mohamed, Elsayed; Pellmann, Katharina - In: Tourism management : research, policies, practice 46 (2015), pp. 528-545
Persistent link: https://www.econbiz.de/10010486200