Yavas, Ugur; Bilgin, Zeynep; Shemwell, Donald J. - In: International Journal of Bank Marketing 15 (1997) 6, pp. 217-223
Reports on the results and managerial implications of a Turkish study which investigated relationships between service quality, and customer satisfaction, complaint behaviour and commitment. Concludes that the ultimate success of any service quality programme implemented by a bank can only be...