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Services
Service-dominant logic
60
Service-Dominant Logic
58
Marketing theory
39
Marketingtheorie
38
Betriebliche Wertschöpfung
23
Value creation
23
Dienstleistung
22
Relationship marketing
16
Beziehungsmarketing
15
Dienstleistungsmarketing
12
Services marketing
12
Customer integration
10
Kundenintegration
10
Institutional economics
9
Institutionenökonomik
9
Institutions
9
Marketing management
9
Marketingmanagement
9
Theory
9
Innovation
8
Theorie
7
Marketing
6
New product development
6
Produktentwicklung
6
Service ecosystems
6
service-dominant logic
6
Consumer behaviour
5
Konsumentenverhalten
5
Lieferantenmanagement
5
Supplier relationship management
5
Theory of value
5
Werttheorie
5
value cocreation
5
Dienstleistungsinnovation
4
Ecosystems
4
Product
4
Produkt
4
S-D logic
4
Service innovation
4
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6
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2
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Article
20
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17
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17
Aufsatz im Buch
3
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3
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English
19
German
1
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Vargo, Stephen L.
20
Lusch, Robert F.
12
Akaka, Melissa Archpru
5
Fehrer, Julia
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Wieland, Heiko
2
Chandler, Jennifer D.
1
Greer, Charles R.
1
Gustafsson, Anders
1
Horbel, Chris
1
Kjellberg, Hans
1
Koskela-Huotari, Kaisa
1
Maglio, Paul P.
1
Nariswari, Angeline
1
Nenonen, Suvi
1
Peters, Linda
1
Polese, Francesco
1
Sarno, Debora
1
Vaughan, Claudia
1
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European journal of marketing : EJM
3
Journal of the Academy of Marketing Science
2
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
European management journal
1
Handbook of service science ; [Vol. 1]
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service management
1
Journal of service management research : SMR
1
Marketing theory
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
Service science, management and engineering : education for the 21st Century
1
The journal of services marketing
1
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ECONIS (ZBW)
20
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1
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009154844
Saved in:
2
Emergence in marketing : an institutional and ecosystem framework
Vargo, Stephen L.
;
Peters, Linda
;
Kjellberg, Hans
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 2-22
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013493116
Saved in:
3
Rethinking service in a circular economy
Fehrer, Julia
;
Vargo, Stephen L.
- In:
Journal of service management research : SMR
7
(
2023
)
3
,
pp. 130-146
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015168593
Saved in:
4
Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003968697
Saved in:
5
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009267010
Saved in:
6
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009267013
Saved in:
7
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009267015
Saved in:
8
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010233213
Saved in:
9
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010392569
Saved in:
10
It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 181-187
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008934076
Saved in:
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