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Wilson, H. James; Guinan, P. J.; Parise, Salvatore; … - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 10, pp. 6-10

Persistent link: https://www.econbiz.de/10009303760

Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality

Weinberg, Bruce D.; Ruyter, Ko de; Dellarocas, Chrysanthos - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 299-310

Persistent link: https://www.econbiz.de/10010242269

What's your social media strategy?

Wilson, H. James; Guinan, P. J.; Parise, Salvatore; … - In: Harvard business review : HBR 89 (2011) 7/8, pp. 23-25

Persistent link: https://www.econbiz.de/10009295667

A diffusion model for measuring electronic community growth and value

Toder-Alon, Anat; Berger, Paul D.; Weinberg, Bruce D. - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 1, pp. 33-47

Persistent link: https://www.econbiz.de/10003964162

Social spending : managing the social media mix

Weinberg, Bruce D.; Pehlivan, Ekin - In: Business horizons 54 (2011) 3, pp. 275-282

Persistent link: https://www.econbiz.de/10009126396

Connected customer lifetime value : the impact of social media

Weinberg, Bruce D.; Berger, Paul D. - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 4, pp. 328-344

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Internet of Things : convenience vs. privacy and secrecy

Weinberg, Bruce D.; Milne, George R.; Andonova, Yana G.; … - In: Business horizons 58 (2015) 6, pp. 615-624

Persistent link: https://www.econbiz.de/10011392834

The power of consumer stories in digital marketing

Gosline, Renée Richardson; Lee, Jeffrey; Urban, Glen L. - In: MIT sloan management review 58 (2017) 4, pp. 10-13

Persistent link: https://www.econbiz.de/10011709641

Consumer Response to Social Media and Online Video Advertising

Liberali, Gui - 2018

This paper investigates the effectiveness of social media advertising and online video advertising using three large-scale controlled field experiments in the U.S., China and the Netherlands. The study was implemented using a technological approach that allows researchers to combine controls...

Persistent link: https://www.econbiz.de/10012935553

Identifying customer needs from user-generated content

Timoshenko, Artem; Hauser, John R. - In: Marketing science 38 (2019) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10011999542