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Kundenorientierung und Leistun...
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Social Web
Beziehungsmarketing
24,807
Relationship marketing
24,807
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8,837
Consumer behaviour
8,834
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5,425
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1,785
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1,696
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1,529
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1,510
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1,436
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1,431
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Itani, Omar S.
9
Ahuja, Vandana
8
Bruhn, Manfred
8
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8
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rita, Paulo
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bernoff, Josh
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Hadwich, Karsten
5
Haenlein, Michael
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Karjaluoto, Heikki
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Luoma-aho, Vilma
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Sohail, M. Sadiq
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IGI Global
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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American Marketing Association
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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Institut de recherche juridique-André Tunc / Journées <2016, Paris>
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Nomos Verlagsgesellschaft
1
Steria Mummert Consulting AG
1
Universidad Externado de Colombia / Journées <2016, Bogotá>
1
Universität Erfurt <1994->
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Journal of business research : JBR
91
Journal of retailing and consumer services
66
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
International journal of business information systems : IJBIS
15
Journal of marketing communications
15
Journal of service management
15
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
SpringerLink / Bücher
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Cogent business & management
11
Journal of electronic commerce research : JECR
11
Psychology & marketing
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
Service business
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Integrative qualities and dimensions of social commerce : toward a unified view
Hu, Tao
;
Dai, Hua
;
Salam, A. F.
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 249-270
Persistent link: https://www.econbiz.de/10011997635
Saved in:
2
To tweet or not to tweet? : exploring the effectiveness of
service
recovery strategies using social media
Fan, Ying
;
Niu, Run Hong
- In:
International journal of operations & production …
36
(
2016
)
9
,
pp. 1014-1036
Persistent link: https://www.econbiz.de/10011566440
Saved in:
3
Service
dominant logic in practice : applying online customer communities and personas for the creation of
service
innovations
Schäfer, Adrienne
;
Klammer, Julia
- In:
Management
11
(
2016
)
3
,
pp. 255-264
Many companies try to adopt a
service
-oriented perspective when developing new offerings by posing the question of how …
service
-oriented way. …
Persistent link: https://www.econbiz.de/10011659037
Saved in:
4
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
5
Exploring co-created
service
value and interactions of social commerce in China : a
service
-dominant logic perspective
Dai, Hua
;
Hu, Tao
;
Zhang, Yue
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 356-376
Persistent link: https://www.econbiz.de/10012201056
Saved in:
6
How finnair socialized customers for
service
co-creation with social media
Jarvenpaa, Sirkka L.
;
Tuunainen, Virpi Kristiina
- In:
MIS quarterly executive : a research journal devoted to …
12
(
2013
)
3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10010127827
Saved in:
7
Integrating social media and traditional modes of customer interaction for new B2B
service
development
Alam, Ian
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
Saved in:
8
Einsatz von Social Media für das Dienstleistungsmanagement
Bruhn, Manfred
;
Hadwich, Karsten
-
2015
Persistent link: https://www.econbiz.de/10010438887
Saved in:
9
Digitale Dienstleistungsinnovationen : Smart Services agil und kundenorientiert entwickeln
Stich, Volker
(
ed.
);
Schumann, Jan Hendrik
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012042460
Saved in:
10
A virtual user community : cultural backgrounds in the design of an internet-based
service
Blažič, Borka Jerman
;
Jerman-Blažič, Andrej
;
Arh, Tanja
- In:
Journal of global information management : an official …
23
(
2015
)
2
,
pp. 24-47
Persistent link: https://www.econbiz.de/10011287046
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