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Social Web
Brand management
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Fisher-Buttinger, Claudia
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Journal of business research : JBR
3
European Sport management quarterly : ESMQ
1
Journal of management information systems : JMIS
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The future of knowledge management
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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ECONIS (ZBW)
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An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1505-1515
Persistent link: https://www.econbiz.de/10009757055
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2
Interaktion mit Online-Communities : Spielregeln zur Stärkung der Marke
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 29-33
Persistent link: https://www.econbiz.de/10003803921
Saved in:
3
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Saved in:
4
Multi-stakeholder virtual dialogue : introduction to the special issue
Kornum, Niels
;
Mühlbacher, Hans
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1460-1464
Persistent link: https://www.econbiz.de/10009757080
Saved in:
5
Equipment-related knowledge creation in innovative online basketball communities
Füller, Johann
;
Jawecki, Gregor
;
Mühlbacher, Hans
- In:
The future of knowledge management
,
(pp. 161-183)
.
2006
Persistent link: https://www.econbiz.de/10003287312
Saved in:
6
Online Communities und Innovation : wie lässt sich das Wissen von Online Communities für die Entwicklung neuer Leistungen nutzen?
Mühlbacher, Hans
;
Füller, Johann
;
Jawecki, Gregor
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 97-110)
.
2007
Persistent link: https://www.econbiz.de/10003531934
Saved in:
7
Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty
Raïes, Karine
;
Mühlbacher, Hans
;
Gavard-Perret, …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2634-2644
Persistent link: https://www.econbiz.de/10011399640
Saved in:
8
Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie
;
Mühlbacher, Hans
;
Desbordes, Michel
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012256469
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