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Virtual communities : the impact of a commercial orientation on the attitudes towards virtual communities
Lee, Min-young; Atkins, Kelly Green; Kim, Youn-kyung - In: International journal of electronic marketing and … 2 (2008/09) 3, pp. 220-238
Persistent link: https://www.econbiz.de/10003801514
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Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun; Baek, Tae Hyun; Kim, Youn-Kyung; Yoo, Kyunga - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
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Virtual influencer marketing : evaluating the influence of virtual influencers' form realism and behavioral realism on consumer ambivalence and marketing performance
Kim, Inhwa; Ki, Chung-Wha (Chloe); Lee, Hyunhwan; Kim, … - In: Journal of business research : JBR 176 (2024), pp. 1-19
Persistent link: https://www.econbiz.de/10014550375
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Investigating the mechanism through which consumers are "inspired by" social media influencers and "inspired to" adopt influencers' exemplars as social defaults
Ki, Chung-Wha (Chloe); Park, Sangsoo; Kim, Youn-Kyung - In: Journal of business research : JBR 144 (2022), pp. 264-277
Persistent link: https://www.econbiz.de/10013184973