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Evaluating the role of weak ties in the context of an online social network
Obal, Michael W.; Burtch, Gordon; Kunz, Werner - 2013
Persistent link: https://www.econbiz.de/10009792219
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Cross-cultural differences in uses of online experts
Obal, Michael; Kunz, Werner - In: Journal of business research : JBR 69 (2016) 3, pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
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Investigating social media as a firm's signaling strategy through an IPO
Atthaphon Mumi; Obal, Michael W.; Yang, Yi - In: Small business economics : an entrepreneurship journal 53 (2019) 3, pp. 631-645
Persistent link: https://www.econbiz.de/10012269728
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How to transform consumers into fans of your brand
Jahn, Benedikt; Kunz, Werner - In: Journal of service management 23 (2012) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10009619164
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The role of Social Media for luxury brands : motives for consumer engagement and opportunities for business
Jahn, Benedikt; Kunz, Werner; Meyer, Anton - In: Identitätsbasierte Luxusmarkenführung : Grundlagen - …, (pp. 221-236). 2012
Persistent link: https://www.econbiz.de/10009690086
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From virtual travelers to real friends : relationship-building insights from an online travel community
Kunz, Werner; Seshadri, Sukanya - In: Journal of business research : JBR 68 (2015) 9, pp. 1822-1828
Persistent link: https://www.econbiz.de/10011384126