In recent years, the food industry has been confronted with public concerns about health and obesity. And while companies are taking several measures in response, it is unclear to what extent they should communicate these policies or not. This is a topic left largely unexplored, but a crucial...

To contribute to the debate on the role of social media in responsible business, this article explores blogger buzz in reaction to food companies’ press releases on health and obesity issues, considering the content and the level of fit between the CSR initiatives and the company. Findings...

By performing tasks traditionally fulfilled by service personnel in physical settings and having a humanlike appearance, virtual customer service agents seem to bring classical service personnel characteristics to the online service encounter, which in turn may elicit social responses and...