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Social Web
Spanien
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30,736
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18,818
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18,746
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5,908
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4,033
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4,006
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3,783
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3,137
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3,131
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21
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Filieri, Raffaele
19
Harrigan, Paul
18
Hollebeek, Linda D.
18
Ozuem, Wilson
18
Agnihotri, Raj
16
Hajli, Nick
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Tan, Yong
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Qiu, Liangfei
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Rita, Paulo
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Stephen, Andrew T.
15
Martínez-López, Francisco J.
14
Schweidel, David A.
14
Bilgihan, Anil
13
Constantinides, Efthymios
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Ahuja, Vandana
12
Karjaluoto, Heikki
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Kreutzer, Ralf T.
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Scott, David Meerman
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Bigné Alcañiz, J. Enrique
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Flavián Blanco, Carlos
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Kumar, Vikas
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Mariani, Marcello M.
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Skiera, Bernd
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10
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10
Moro, Sérgio
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2
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Ernst-Moritz-Arndt-Universität Greifswald
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Journal of business research : JBR
297
Journal of retailing and consumer services
204
International journal of internet marketing and advertising : IJIMA
146
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Industrial marketing management : the international journal for industrial and high-tech firms
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
International journal of advertising : the review of marketing communications
75
Journal of promotion management : innovations in planning and applied research
74
Technological forecasting & social change : an international journal
70
Journal of marketing communications
68
The journal of product & brand management
66
Journal of internet commerce
65
International journal of hospitality management
63
Information systems research : ISR
60
Tourism management : research, policies, practice
60
Business horizons
59
Journal of management information systems : JMIS
59
Electronic commerce research
57
International journal of electronic marketing and retailing : IJEMR
57
Psychology & marketing
50
The journal of brand management : an international journal
48
Marketing intelligence & planning
45
International journal of business information systems : IJBIS
44
International journal of technology marketing : IJTMkt
44
SpringerLink / Bücher
43
Journal of strategic marketing
42
Cogent business & management
41
Journal of marketing
41
International journal of contemporary hospitality management
40
International journal of e-business research : an official publication of the Information Resources Management Association
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
Journal of hospitality marketing & management
39
Marketing science
39
Asia Pacific journal of marketing and logistics
38
International journal of consumer studies
36
Journal of electronic commerce research : JECR
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of travel and tourism marketing
35
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
8,704
EconStor
6
OLC EcoSci
1
Showing
1
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10
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8,711
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date (oldest first)
1
The effects of online brand communities in enhancing sport team brand equity : role of brand attachment and consumer brand engagement
Ghorbanzadeh, Davood
;
Rahehagh, Atena
;
Sharbatiyan, Mohsen
- In:
Sport, Business and Management : an international …
14
(
2024
)
5/6
,
pp. 604-626
Persistent link: https://www.econbiz.de/10015272544
Saved in:
2
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
3
Social media and sports : driving fan engagement with
football
clubs on Facebook
Vale, Leonor
;
Fernandes, Teresa
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
Saved in:
4
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
5
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
Saved in:
6
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
7
Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat
;
Schuv-Ami, Avichai
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
Saved in:
8
Influence of the virtual brand community in sports sponsorship
Dos Santos, Manuel Alsono
;
Calabuig Moreno, Ferran
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10011627279
Saved in:
9
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
Saved in:
10
Mapping the perceptions and antecedents of
football
fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
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