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Facebook user's habits in getting commercial information : a study on Hong Kong students

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Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement

Fathy, Doaa; Elsharnouby, Mohamed H.; AbouAish, Ehab - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 329-345

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Markenexpertise im Alltag : Entwicklung und Struktur

Meier, Carolin - 2010

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The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games

Lee, Min Kyo; Ryu, Sangyoon; Clavio, Galen; Lovell, M. David - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 102-119

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Using fan passion to predict attendance, media consumption, and social media behaviors

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Bridging the gap : U.S. sport managers on barriers to industry-academia research collaboration

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The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers

Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869

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Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness

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Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective

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Spectators' emotional responses in tweets during the Super Bowl 50 game

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