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Effect of Price, Promotion through Social Media, Brand Trust, Customer Satisfaction of Customer Loyalty

Usman, Osly; Fakhirah Novianawati, Masayu Rifdah - 2020

This study aims to determine whether the Influence of Price, Promotion Through Social Media, Brand Trust, Customer Satisfaction Of Customer Loyalty. The research was carried out for two months, starting from November to December 2019. The research method used was a survey method with the...

Persistent link: https://www.econbiz.de/10014102579

What motivates consumers to write online reviews? : qualitative research in the Indian cultural context

Kaur, Kulwinder; Tejinderpal Singh - In: Journal of global marketing 34 (2021) 3, pp. 170-188

Persistent link: https://www.econbiz.de/10012584509

Leveraging O2O commerce for product promotion : an empirical investigation in mainland China

Phang, Chee Wei; Tan, Chuan-Hoo; Sutanto, Juliana; … - In: IEEE transactions on engineering management : EM 61 (2014) 4, pp. 623-632

Persistent link: https://www.econbiz.de/10010461252

Facebook user's habits in getting commercial information : a study on Hong Kong students

Cheung, Fanny Sau-Lan; Leung, Wing-fai - In: Economics, management and financial markets 11 (2016) 3, pp. 56-71

Persistent link: https://www.econbiz.de/10011814242

Flying to quality : cultural influences on online reviews

Stamolampros, Panagiotis; Korfiatis, Nikolaos; … - In: Journal of travel research : a quarterly publication of … 58 (2019) 3, pp. 496-511

Persistent link: https://www.econbiz.de/10011983334

Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study

Tsiotsou, Rodoula H. - In: International journal of retail and distribution management 50 (2022) 2, pp. 183-205

Persistent link: https://www.econbiz.de/10013397924

Time orientation and engagement with social networking sites : a cross-cultural study in Austria, China and Uruguay

Makri, Katerina; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 80 (2017), pp. 155-163

Persistent link: https://www.econbiz.de/10011771478

Personalized Online Promotions : Long-Term Impacts on Customer Behavior

Barary Savadkoohi, Farnaz - 2012

Personalization is widely used by marketers in today’s world. It is not only a competitive advantage but is becoming a necessity for companies. Recent information technology advances have helped a lot to improve personalization methods. Companies could collect data about their customers...

Persistent link: https://www.econbiz.de/10014040181

Virtual world experiential promotion

Krishen, Anjala S.; Hardin, Andrew M.; LaTour, Michael S. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 263-281

Persistent link: https://www.econbiz.de/10009770219

Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention : a facebook perspective

Anderson, Kelley C.; Knight, Dee K.; Pookulangara, Sanjukta - In: Journal of retailing and consumer services 21 (2014) 5, pp. 773-779

Persistent link: https://www.econbiz.de/10010407225