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Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity
Taylor, David G.; Lewin, Jeffrey E.; Strutton, David - In: Journal of advertising research 51 (2011) 1, pp. 258-275
Persistent link: https://www.econbiz.de/10009127053
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Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David; Taylor, David G.; Thompson, Kenneth N. - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
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Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.; Strutton, David - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
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Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.; Strutton, David - In: Journal of retailing and consumer services 53 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
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Investigating assortative mating processes inside Internet-dating-service settings
Schibik, Aaron; Strutton, David; Thompson, Kenneth N. - In: The journal of services marketing 37 (2023) 4, pp. 431-445
Persistent link: https://www.econbiz.de/10014276919