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Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia; Plangger, Kirk; Cai, Feng; Campbell, … - In: European journal of marketing 57 (2023) 3, pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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Diversity in the digital age : how consumers respond to diverse virtual influencers
Ferraro, Carla; Sands, Sean; Zubcevic-Basic, Nives; … - In: International journal of advertising : the review of … 43 (2024) 8, pp. 1342-1365
Persistent link: https://www.econbiz.de/10015194157
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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald; Heinrich, Daniel; Campbell, … - In: International journal of internet marketing and … 8 (2013) 2, pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
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Segmenting consumer reactions to social network marketing
Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
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Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin; Cohen, Justin; Ma, Junzhao - In: Journal of advertising research 54 (2014) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
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Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina; Campbell, Colin L.; Ferguson, Sarah Lord - In: Business horizons 62 (2019) 1, pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
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More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.; Farrell, Justine Rapp - In: Business horizons 63 (2020) 4, pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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Seeing light in the dark : investigating the dark side of social media and user response strategies
Sands, Sean; Campbell, Colin L.; Ferraro, Carla; … - In: European management journal 38 (2020) 1, pp. 45-53
Persistent link: https://www.econbiz.de/10012211548