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Mining consumer minds : downstream consequences of host motivations for home-sharing platforms

Chung, Jaeyeon; Johar, Gita Venkataramani; Li, Yanyan; … - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 817-838

Persistent link: https://www.econbiz.de/10012877735

Mine your own business : market-structure surveillance through text mining

Netzer, Oded; Feldman, Ronen; Goldenberg, Jacob; … - In: Marketing science 31 (2012) 3, pp. 521-543

Persistent link: https://www.econbiz.de/10009562940

The polarity of online reviews : prevalence, drivers and implications

Schoenmueller, Verena; Netzer, Oded; Stahl, Florian - In: Journal of marketing research 57 (2020) 5, pp. 853-877

Persistent link: https://www.econbiz.de/10012271840

Using social network activity data to identify and target job seekers

Ebbes, Peter; Netzer, Oded - 2018

An important challenge for many firms is to identify the life transitions of its customers, such as job searching, being pregnant, or purchasing a home. Inferring such transitions, which are generally unobserved to the firm, can offer the firm opportunities to be more relevant to its customers....

Persistent link: https://www.econbiz.de/10012118742

The power of brand selfies

Hartmann, Jochen; Heitmann, Mark; Schamp, Christina; … - In: Journal of marketing research 58 (2021) 6, pp. 1159-1177

Persistent link: https://www.econbiz.de/10012794322

Frontiers: polarized America : from political polarization to preference polarization

Schoenmueller, Verena; Netzer, Oded; Stahl, Florian - In: Marketing science 42 (2023) 1, pp. 48-60

Persistent link: https://www.econbiz.de/10014317005