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Exploring how consumer goods companies innovate in the digital age : the role of big data analytics companies
Mariani, Marcello M.; Wamba, Samuel Fosso - In: Journal of business research : JBR 121 (2020), pp. 338-352
Persistent link: https://www.econbiz.de/10012417351
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Social comparison orientation and frequency : a study on international travel bloggers
Mariani, Marcello M.; Styvén, Maria; Nataraajan, Rajan - In: Journal of business research : JBR 123 (2021), pp. 232-240
Persistent link: https://www.econbiz.de/10012430494
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Investigating reviewers' intentions to post fake vs. authentic reviews based on behavioral linguistic features
Kim, Jong Min; Park, Keeyeon Ki-cheon; Mariani, Marcello M. - In: Technological forecasting and social change : an … 198 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015076569
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The role of emotions in the consumer meaning-making of interactions with social robots
Borghi, Matteo; Mariani, Marcello M. - In: Technological forecasting & social change : an … 182 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013454878
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From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo; Hopkinson, Paul; Singhal, Aishwarya; … - In: Journal of business research : JBR 151 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013459138
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Innovative value-based price assessment in data-rich environments : leveraging online review analytics through Data Envelopment Analysis to empower managers and entrepreneurs
Boccali, Filippo; Mariani, Marcello M.; Visani, Franco; … - In: Technological forecasting & social change : an … 182 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013449202
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How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat; Deodhar, Swanand J.; Tiwari, Amit Anand; … - In: Journal of business research : JBR 176 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
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Innovation analytics and digital innovation experimentation : the rise of research-driven online review platforms
Mariani, Marcello M.; Nambisan, Satish - In: Technological forecasting & social change : an … 172 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10013174436
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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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Do online review readers react differently when exposed to credible versus fake online reviews?
Kim, Jong Min; Park, Keeyeon Ki-cheon; Mariani, Marcello M. - In: Journal of business research : JBR 154 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013468814