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The impact of web 2.0 on the marketing processes of restaurant businesses
Pencarelli, Tonino; Cioppi, Marco; Curina, Ilaria; … - In: Piccola impresa : rivista internazionale di studi e ricerche (2019) 1, pp. 60-84
Persistent link: https://www.econbiz.de/10012219235
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Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
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Tourists' satisfaction and sense of belonging in adopting responsible behaviors : the role of on-site and social media involvement in cultural tourism
Dini, Mauro; Curina, Ilaria; Francioni, Barbara; … - In: The TQM journal : the international review of … 35 (2023) 9, pp. 388-410
Persistent link: https://www.econbiz.de/10014460356
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Social media as a resource in SMEs' sales process
Bocconcelli, Roberta; Cioppi, Marco; Pagano, Alessandro - In: The journal of business & industrial marketing 32 (2017) 5, pp. 693-709
Persistent link: https://www.econbiz.de/10011692489
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The impact of digitalization on marketing activities in manufacturing companies
Conti, Emanuela; Camillo, Furio; Pencarelli, Tonino - In: The TQM journal : the international review of … 35 (2023) 9, pp. 59-82
Persistent link: https://www.econbiz.de/10014460338
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Exploring usage, expected benefits and perceived usefulness of social media in travel agencies : an empirical investigation in Italy
Splendiani, Simone; Dini, Mauro; Rivetti, Francesca; … - In: The TQM journal : the international review of … 35 (2023) 9, pp. 83-106
Persistent link: https://www.econbiz.de/10014460339